Kids Favorite Open-Ended Building Toy: Zoob!

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Want to know one of our favorite open-ended building toys? My kids don’t have many toys that have lasted as long in the play rotation as this toy– ZOOB. It’s pretty amazing, considering my kids have been playing with ZOOBs since ages 4 and 7! Now they’re 11 and 14 and still playing with them.

Which is why I had to share.

I mean, that’s pretty amazing, right!?

It’s interesting to watch how the kids play with ZOOBs.

zoob building toy for kids

One girl likes to follow the directions in the provided idea booklets for making things — a DNA helix or a crown, for example.

My other child enjoys building things from her own imagination. (Open-ended!)

But they both love it!

*originally published in 2016, photos updated in 2023)

Zoob: My Kids’ Favorite Open-Ended Building Toy

open ended hall of fame toy

ZOOBs are colorful snap-together plastic gears, axels, and joint pieces. They’re recommended for ages 6 and up. (Which as you can tell, “and up” includes tweens and teens, at least in my house.)


They’re not electronic; they’re totally battery-free.

Without a doubt, ZOOB is one of our favorite open-ended toys! (For years!)

Buy Zoob HERE.

zoob - a favorite open ended toy since the kids were little

If you’re wondering what learning is happening when playing with ZOOB, here are my observations:

  • Building anything requires design, engineering, and mathematics thinking — all of which fall into the ever-popular STEM / STEAM (science, technology, engineering, art, and math) education category.
  • Snapping together pieces refines fine motor skills.
  • Creating stretches children’s imaginations.
  • If you use the provided idea booklets, you’re practicing following directions.

Therefore, one could assert that open-ended toys like Zoob are educational.

Because they are!

favorite open ended toy for all ages -- ZOOB

When the kids play together, social skills and emotional intelligence are practiced. Skills like cooperation, self-regulation, and so forth.

Not only that, if the creations are used in role-play, there are even more possibilities for social skills, vocabulary building, and cognitive flexibility. For example, when you’re using a ZOOB wand to be your sister’s fairy godmother . . .

favorite open ended toy for all ages -- ZOOB

Honestly, seeing my kids play is one of my favorite things about being a mom.

How about you?

Do you have any favorite open-ended toys or play ideas?

zoob building toy for kids


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