Why You Need a Mission Statement

Last month I shared with you how I transitioned from teacher to writer. Today I’ll share why you need a personal mission statement and how to write one. Tomorrow I’m excited to tell you about my new favorite book, Platform, Get Noticed in a Noisy World by Michael Hyatt.

how to write a mission statement

Write Your Mission Statement

When I left teaching to be a stay-at-home mom, I thought I would be deliriously happy. Only the days seemed endless, filled only with diapers and breast feeding and no weekends. My life revolved around my child. Who was I? What happened to Melissa? I was not deliriously happy. I was miserable.

Can you relate?

One day, in despair, I called a friend, asking her through sobs what I was good at and if I was more than AJ’s mom. It was the first step in rediscovering myself and my new life purpose.

I believe that everyone has a purpose in life.

Whether you’re a stay-at-home mom, an elementary school teacher, or a business executive, a personal mission statement becomes your road map for the future.

Our life purpose changes with different seasons. It’s fluid and that’s okay.

Over a latte last January, my friend, Rainey Wikstrom, said, “I know what your passion is . . . I can tell because you light-up when you talk about helping people.”

What makes you light up?

Think about it. Then start writing a personal mission statement.

1. Write.

I _[insert active, present tense verb] ___[insert object of verb]


Mine is: “I provide helpful information about learning that improves parents’ and children’s lives.”

2. Add how you will accomplish it.

” . . . through my blog and my writing.”

3. Rework, revise, ponder.

“I enrich lives with information about learning and education through my writing.”

4. What is your mission statement?

image: some rights reserved by Steve-h

  • Annie

    This is definitely a big realization to all of us and I guess you should post more of this as well.. I know people can benefit from this..

  • http://www.staceyloscalzo.com Stacey

    I love when the universe convenes to tell you something! I am in the process of making this transition right now and am working on my mission statement. It really does help, doesn’t it!

    • http://imaginationsoup.net Melissa Taylor

      Go you!!

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  • http://www.thegoldengleam.com Rebekah @ The Golden Gleam

    What great advice, and I think is a great way to keep focused on the work that will contribute to the success of my blog. Now, I need to get cracking on writing one for my blog.

    • http://imaginationsoup.net Melissa Taylor

      Let me know what you decide!

  • http://PragmaticMom.com PragmaticMom

    You missed your calling: you are also a marketer. Agonizing over mission statements is what marketers (and ceos) love to do.

    It’s also completely fine for mission statements to change and evolve… that’s normal.

    One exercise that our ad agencies used to have us do is find adjectives that define the culture of the company which is also what you can do for your blog.

    I use my tagline as my mission statement and it’s changed 3 times in 2 years:

    1) The first one was something about it’s takes a village.
    2) Type A Parenting for the Modern World
    3) Education Matters

    but now it’s evolved into:

    I blog obsessively about children’s books and YA. When I cover Education and Parenting, KidLit somehow slips in.

    I actually thought my blog was about parenting and education but all I seem to write about and care about is KidLit and YA … :)

    • http://imaginationsoup.net Melissa Taylor

      don’t you love how dynamic our mission can be in life!?

  • http://www.bodylogique.com Barbara @ BodyLogique

    What a great post. A personal mission statement can be a revealing exercise. Sometimes we don’t realize (or are hesitant to acknowledge) the hidden passions, gifts and talents we have! I think more of us are in this transitional boat than we realize. This is a good plan to stay focused but also to allow room for expansion. Keep doing what you are doing. I love your blog!

    • http://imaginationsoup.net Melissa Taylor


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