Yesterday I wrote about leaving teaching to pursue freelance writing. When I started three years ago, my goal was to be a well-paid freelance writer for national magazines – later on I added . . . about education and learning topics and blog writing. Today I want to share with you the basics of freelance writing, what the pay is like, why it’s important to focus on your expertise, and a fun photo shoot for Parenting Magazine.
Think Strategically – Freelancing is a Business
1. Get published — called a clip
This was my first goal so I wrote a few essays that were published in my church magazine. I used those to land me my next article.
I thought of the most famous person I knew -Steve Hess, the Nuggets strength coach – and pitched a local sports magazine my idea of “a day in the life” piece about him. The magazine loved the idea despite my lack of writing cred. (And sports knowledge –shhh.) That article gave me my first real clip!
2. Pitching and face time
Now that I had one clip, I pitched and pitched the local parenting magazine. I ask everyone I knew if anyone knew the editor and made no headway because the editor never responded to any of my pitches.
A well crafted pitch takes me hours to research and write. You can visit Women on Writing to read more about writing a magazine query letter.
After months of emailing the editor of Colorado Parent with no response, a friend from Ladies Who Launch told me that the editor would be at her baby products expo. I met (stalked?) the editor in person and a week later got an assignment – and many more in the future. It taught me the importance of face time.
3. Payment — sucks
A local magazine like Colorado Parent or Colorado Expression pays about $150 for one article, an article that might take 20 hours to research, and at least eight hours to write and revise. (Long for me because I was so new to this type of writing.) Now that I have quite a few published articles, I only take articles if it’s strategically beneficial (like it’s a feature or it’s a person I want to meet) or just because the topic is interesting to me.
A national magazine pays between $1 – $2 a word – much better than local.
A blog post can vary widely. I know some writers write for pennies. I won’t. I would say around $100 per post is typical although I have one client who pays much more than that. (If you’re thinking about freelance blogging, please don’t do it for $15 / a post. You’re really not helping our profession or yourself!!)
4. Focusing – really important
I started out writing about a basketball coach. But, I didn’t know a thing about basketball. What I knew was learning and education. It took me a bit of time to get myself in the right direction but once I did, focus on my expertise made writing much easier. You can’t do everything well – and frankly, who has the time to research about new things for every article?! Focusing is the key.
4. Breaking into national magazines
I wrote an article for Parenting magazine this winter that ended up getting killed before publication — so sad. However, before I knew of it’s death, I needed a full-body photograph with a white background. So Parenting hired a Denver photographer to shoot me, my friend, Issac Hinds.
And, since I’m not the most stylish girl around town, I hired my friend, Tina Gill with Worthwhile Style, to help me pick out an outfit. Tina is the nicest, down-to earth person and isn’t she super cute? We met through Ladies Who Launch.
We met at Nordstorms (my choice) where she’d pulled outfits for me to try on. Here we are in the dressing room.
It was so fun! It only took a few minutes before I found two outfits that looked great. I bought them both just in case.
The day of the photo shoot, I hired another friend from Ladies Who Launch, Sameera Ahmed, to do my makeup before the shoot. Tina talked me into it and I’m glad! Here Sameera is fixing my hair.
Photographer, Issac Hinds, took my pictures and sent them to Parenting magazine.
And, then, my article died . . .
. . . to make room for more necessary parenting information.
But, a big consolation was that I did still make it into a magazine . . . January 2011, Entrepreneur! Trep of the Month thanks to Isaac.
Now for fame and riches?
Not quite but as Pete the Cat says, “It’s all good.” It’s all forward momentum in the right direction.
So now, I’m thrilled to be a regular blogger for Parenting.com, and other blogging clients. Now I can pitch or take assignments here and there when I have time.